First off, what's a Facebook Pixel?
A Facebook Pixel helps you track events on your website and funnels, enabling you to optimize your advertising campaigns and make your Facebook ads more relevant to your audience.
With Apple's new iOS settings, users can opt out in sending data which has affected thousands of business owners, especially small business owners. One of our missions at Liquid Funnels is to provide a seamless solution to our customers. Our team at Liquid Funnels worked day and night and on weekends to build out a simple solution that you can implement today!
If you're currently a Liquid Funnels user and added the Facebook code manually from the "Custom Code" Area in your website, you will need to remove it to use the native integration. Don't worry, removing the custom code won't have any negative effect to your data in Facebook, as long as you enable the native integration.
Setting Up Your Facebook Pixel
To enable Facebook pixel on your website, click on your "website settings" and select "Applications". choose the Facebook Pixel App and add your Facebook Pixel ID.
Enter the Facebook Pixel ID in the settings below:
Setting Up Your Facebook Conversions API:
On the same window, you will be prompted to enter an "Access Token" to use with the API. To obtain one, visit your "Events Manager", go to "Settings" and scroll down to the Conversions API area. Under "set up manually", click on "Generate Access Token". A unique number will appear. Copy the generated token and paste it in the "Conversions API Access Token" area.
Save and Verify, and that's it! Events will be automatically reported from now on. Keep in mind that events triggered on your website can take about 20 minutes to show up in your pixel stats.
Facebook Conversions API is a tool that lets you share key web events, or customer actions, directly from our servers to Facebook without relying on the customer browser.
Tracking browser events is becoming harder and much more unreliable due to ad blockers or privacy settings. The Conversions API works well with your Facebook pixel to help improve the performance and measurement of your Facebook ad campaigns. This is all done without relying on browser-based tools like cookies.
How?
The Conversions API can help bypass these issues while still providing key information to keep your social media marketing on point!
We highly recommend you enable the Facebook Conversions API today!
Start your 14-day free today here